Transcript:
OKR stands for Objectives and Key Results, and it’s a framework used to define and measure the value of the work you're doing.
The objective should be aspirational — it describes a meaningful goal you want to achieve. The key results are specific, measurable actions or outcomes that demonstrate progress toward that objective.
For example, an objective might be: “Improve customer satisfaction.” Key results supporting that could include: “Increase NPS score from 5 to 10,” or “Increase website page views from 50 to 100.” These key results give you clear targets that indicate success.
In short, key results are the tangible steps you’ll take to achieve the broader objective.
Note: This transcript was generated with the assistance of an artificial intelligence language model. While we strive for accuracy and quality, please note that the transcription may not be entirely error-free. We recommend independently verifying the content and consulting with a product expert for specific advice or information. We do not assume any responsibility or liability for the use or interpretation of this content.