Transcript:
We've actually been having a lot of conversations about this. One of the most important things for an Agile team—or really any team—is understanding why you're doing what you're doing.
I often hear from programmers, developers, project managers, and testers that they don’t just want to show up and do their assigned tasks. They want their work to be meaningful, to make sense, and to contribute to something bigger.
People want to know that their efforts are helping them grow, make a positive impact, or contribute value to the world. That sense of purpose—knowing how their work helps customers or positively affects people who use their software—is incredibly important.
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