Transcript:

Continuous improvement is exactly that: continuously improving. It involves regularly evaluating your organization to identify opportunities to become more efficient, more effective, and better at delivering value—whether through software or other outputs.

In the context of digital transformation, continuous improvement means using technology to automate and optimize processes over time. It’s not just about deploying tools, but about ongoing alignment with business goals.

A major challenge arises when business and technology teams aren't aligned. Technology teams may focus solely on technical tasks without considering business outcomes. This disconnect can lead to investments in tools or features the business doesn't understand or value.

True digital transformation requires aligning business goals and processes with technology initiatives. This ensures teams aren’t just managing technical debt, but also addressing priorities that deliver real business impact—like reducing time to market or improving security responsiveness.

With proper alignment, business stakeholders can prioritize efforts more effectively. The goal is to avoid working on technical improvements in isolation and instead focus on actions that support broader business objectives.

For example, I worked with an organization that had an excellent engineering team focused on server scalability—but the customer experience was lacking. Despite strong architecture, the product failed to meet user expectations. Once the team realigned their focus to include customer value, the organization saw greater success.

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